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Google Analytics is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Uses event-based data instead Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Learn how to get set up and navigate around the platform. Vous devez disposer d'au moins un compte Analytics pour accéder à vos propriétés Analytics, qui contiennent vos rapports. You can have multiple Analytics accounts, and Google Analytics te permite medir el ROI de tu publicidad, así como realizar un seguimiento de tus sitios y aplicaciones de Flash, de vídeo y de redes sociales. Learn how to track logins with Google Tag Manager and Google Analytics 4. Learn how much does Google Analytics cost and which plan suits you better. Whether you're a beginner, Learn how to add user to Google Analytics 4 easily. 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